Sales Marketing Techniques How To Attract Customers?


World sales has changed dramatically since then, when customers offer. Buyers do not have time to listen to your presentation, and they do not care about you or your company. They are, however, very much take care of themselves. So why not use it in your sales process?  Nobody wants to look like a nagging salesman of "Canadian companies." We promise to myself never to stop to the level of customers and we want to look professional. 

We set ourselves a goal to become a model of professionalism. How to attract customers?

When we connect with our potential customers by phone or e-mail, we say:

Greetings Alexander. This is Ivan Ivanov. I have for you a great offer from a leading marketing company, "AAA." We are located in Kiev and offer a wide range of services including brandingmarketing promotion, SEO and web design - absolutely everything for all your needs in promoting your product. I would like to agree with you and set aside time to learn about your needs and tell you a little bit about how we can help your company. Please, that's my number 143-444-58. give me a call as soon as possible. I look forward to meeting you. I wish you a nice day!

As soon as we finished the conversation, we pride ourselves what the polite and courteous we were. Not for a second did not strain the client and not imposed on him. In general, the ideal presentation. 


But, guess what will happen next? When your "good" offer is heard, the first thing that comes to mind is the customer "Another mercenary seller!" After that, they forget about you and your letter is removed as quickly as possible. And on the phone, they will cut you at once, saying: "We are pleased with our suppliers," or "We are not interested."

Why is this happening? It's simple. Your "no-sell" offers "sell." You do not think so, but it is, if you get dozens of nearly identical, but overall very tactful suggestions every day from vendors, you will quickly change your mind. Sales technique. In short, you have violated the paradoxical principle number 1 in sales: to increase sales, enough to sell.


Sales Marketing Techniques How To Attract Customers

When you talk about your company, you sell - even if you do it beautifully. You really go abroad if you use wording such as better offer, the industry leader, the highest quality, best-in-class, reliable and innovative.

In fact, if you say, at least one good word about your company, you look like a typical seller - in spite of all your efforts, so as not to look like. So stop talking about himself. According to the new look at the process: Focus on the customer, not on sale. Begin to think so, as quickly as possible:
  1. Get ready for a conversation with the client in advance, do the homework.
  2. Demonstrate your knowledge of what is happening in the client company or industry.
  3. Align your proposal with questions, goals, objectives and challenges.
  4. Carry them ideas, views and information on current topics for them.
  5. Speak as a colleague, as a partner who thinks and cares about their business objectives.

Here's what you need to attract the attention of a potential client today. Your "cute" talk does not work anymore. Get rid of it. How to attract customers over the phone ?

Instead, Try This:


Alexander Ivanov Ivan calls. 143-444-58. If you care about increasing sales, you certainly know how to not just our time to do it on a budget and quickly. One of our recent clients was able to increase its sales by 31%, while at the same time, they reduced their marketing spending on promotion. We appreciate your time, let's arrange a meeting at a convenient time for you to talk about it. Once again, this is Ivan Ivanov and my number is 143-444-58.

Or You Could Say This:


Alexander is Ivan Ivanov. In a study of your company, I saw that one of your priorities this year is to stimulate sales of your new products. We have worked with a lot of other high-tech companies in the same field, and with a similar product. I have a few ideas on how to reduce the time to promote your product to market. I think that you would be interested. Let's find a way to meet next week. My number is 143-444-58. Ivan Ivanov.

See the difference? This is palpable. Your thoughts are directed along the same lines with partners and customers. You are a true professional. A person who has a significant value. Anyone who understands the situation. The man, who can not be ignored!

Now you know how to attract customers?

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